Dictionary of Common Blogging & SEO Terms

Excerpt from Grizzly's post "Make Money Online: Lesson 2":

Indexing - Query the search engine using your URL address - if they find your site then you have been indexed.

Page Content.
You will get indexed fast if you use original material on your blog. If you copy and paste content found elsewhere on the Internet you won't get indexed very fast and usually not at all.

Keywords
If you are starting a blog that sells Ugg Boots then you had better make sure that the search engines know what your site is about. This is done by using your prime Keywords in your page titles, post titles and sprinkled a few times in your articles. Beware that using your keywords too many times will get you into trouble as Google will see your site as a spam blog. The rule of thumb is that you don't want to use your keyword more than 2 or 3 times per one hundred words.

Back Links
The back links that count must come from a site that's relevant to your topic. If your site is about "Dog Grooming" then links from pet sites and animal care sites are great. If you have links from a site like mine then Google will ignore the links because my site is in no way relevant to dog grooming.

The page rank of the sites giving you links is very important. If you get 1 hundred links from pet stores to your dog grooming site but all the incoming links are from sites with o page rank then you might get a ranking of 1 or 2. If you get half a dozen links from relevant sites that have a page ranks of 5 or higher then you will end up being ranked a 4 or 5. If you can get a link from a page rank 7 or higher you will vault up the rankings quickly and the age of your site will not matter.

Warning: You can get thousands of links from sites that have no relevance to your site and this won't help you much. I mention this to caution you against using link exchanges or link farms. These types of links worked in the past but no longer as Google ignores them. By the way if Google catches you linking to sites that are not relevant to your site you will be penalized and lose ranking. This is how link exchanges work - people buy or sell links to anyone else regardless of relevancy. Stay clear of this.

Trading Links. Lots of sites that are relevant to your site will trade links with you. This is called a two way link. Don't bother as this won't help you much. The exception would be if the other site has a high page rank.

Writing Posts/Articles
Try for about 400 words. (Longer is also good but not necessary)
Use your Keywords a couple of times throughout the whole article.
Use your Keyword in the Blog Post Title
Use your Keyword in the first sentence.
Use your Keyword in the final sentence.
Try and Put your Keyword in Bold type at least once in the article - a sub headline is a good way to do this.
Put your link in the link field so that the post links back to your site.