Why Content Really is King

This post by Grizzly of "Making Money Online" fame is about how to set up your new blog to make money online. It's titled "Why Article Content Really is King".

Excerpts from Grizzly's post:

Create your blog using your main keyword in your Title.

Have an "about me" section which gives your name, address and contact info. This makes you more credible. The more info you give the better although most people do not want to do this. This is not mandatory as you won't be penalized for not doing it. You will rank better if you do is all.

Write your first post using your main keyword in the post Title, the first paragraph and use it again in the last sentence of the post.

Link the post Title back to your blog.

Don't over use your keyword in the main content of your post but try and use 5 or 6 related keywords a couple of times each throughout your post. If you are talking about "Fishing Recipes" then use related terms like "trout", "perch", "bass" and so on in your text. Example: if you are trying to get ranked for "Car Insurance" and all you write about in your content is "Car Insurance" then you will get categorized under "Car Insurance" and ranked about 2 million. If you mention several models and makes of cars in your post and several types of insurance plans available then you will get categorized for not only "car Insurance" but for all the more specific terms as well. It is these specific terms that will get higher rankings and all of them will boost your main keyword's ranking in the process.

Each new post should have your blog's main keyword in it but you want to write each new post on a specific sub topic of your main keyword. If my blog's main keyword is "Fishing Recipes" then each page will concentrate on a different fish and recipe. In time you will build up your main keyword while getting indexed for highly specific or targeted sub keywords or "long tails" as they are known.

Post at least three times a week for the first two months.

Do not add adsense or advertising or affiliate products to your blog for at least a month after getting indexed. I have tested this extensively and can say without a doubt that you will always rank higher without monetization.

That's it for on page SEO

Now for off page SEO.

Get indexed.

Don't bother submitting your site to the search engines or directories. Waste of time.

I use a link from a PR7 site to get indexed immediately. Most of you won't have this option so do the next best thing. Put your link on a high PR site, by submitting an article to ezine (PR6). You can also set up a page (lens) on Squidoo for the same results.

Submitting to Propeller (formerly netscape) also works.

Writing Articles:
For each post on your blog you should write 2 to 3 similar but not duplicate articles emphasizing the same keywords and submit them to different article directories. Start with ezine and GoArticles. There are hundreds of article directories out there. Use the highest PR sites first. Each time your article is picked up and posted on someone else's site you get a little link juice back to your blog. Make your articles useful and compelling so that people will want to use them for their own readers.

Put your link in the Author's box and in the first sentence of the article using your keyword as the anchor text.

It appears that the more exhaustive I am the better. I tend to write long and extensive articles. Most bloggers write snippets. From Google's point of view, who gives the most information? - a 250 word article on a single topic or a 3000 word article on the same topic but also includes info on relevant topics. Keep your reader in mind. The reader wants info but doesn't want to spend all week reading it. There is a fine balance to be had between giving lots of info and too much info.