More Google Tips & SEO Tricks

Grizzly gives us more good information with "More Google Tips and SEO Tricks" and here are some excerpts:

A perfect link is one that is part of the text on a page, on a site that has both high Page Rank and has been around a year or longer and the linking anchor text (wording in the link) is perfectly optimized for your sites keywords.

How to get the Perfect BackLink?
Articles, articles and more articles. You write articles with your embedded anchor text link in it and other sites like what they see, feel their readers will find the article useful and they will post it on their site. Simple.

Some Black Hat Tips
Until you know what you are doing never black hat a site that you have Google Adsense ads on. You do not want Google to ban you. This will take away the easiest source of income on the net.

Don't black hat a site that has a good PR. It's not worth losing your PR to save a little time.

Negative Reviews
I target every new product with a review. There are lots of review sites out there, but how many reviews do you read that are real reviews and not just affiliates selling the product under the guise of a review? Not many.

Google likes review sites. Google likes Blogs. Google really likes blogs that have reviews. People looking to buy stuff like reading reviews before buying. The first page of the SERP's list all the most relevant sites for a particular query. There is always 1 site with a negative review on the first page and it makes the front page regardless of its PR. You will also usually find a site selling something related to the review product, again regardless of PR - normally some book from Amazon. You will also notice that one of the sites might be an alternate media site (a video site like youtube) which again makes the front page without any PR. Why?

The reason is that Google wants the person who is doing the search to have as many options as possible concerning their query. The person asked for a review of a product. Would Google be providing the reader with all the facts if they only listed the top ten PR sites who all happen to be in favour of the product.

Because this program is popular I had a lot of negative review competitors to beat out for that spot on page 1. I did this with a little trick and using some other sites I own. First I linked a couple of PR3 sites to my post to give the page some credibility and then I keyword stuffed this blog page.

A few days back I listed all the keywords that people have used that culminated with them finding my site. I put this all together at the bottom of my page and waited for the Google Bot. Once my page was indexed by Google I removed all the keywords and waited for what years of experimenting told me would happen.

The next day I received the most visitors ever and made the most adsense revenue since I started this blog.

The reason is simple. Google will look at your page and figure out what it thinks you are about based on your keywords. A normal page using our example above would use the term Roadmap to Riches as the main keyword and will get traffic from people searching for that specific term. They won't rank as high for a misspelled term or for any other version of the query like Road Map to Riches or Road to Rich etc. A site that has every misspelling and every variation or at least lots of variations will get traffic from everybody and not just the people who typed in the correct phrase.

Once indexed I started getting tons of traffic because Google figured I was not only a negative review site in a sea of affiliate sites but I also had so many variations of the main keyword that my site just had to have something for everyone searching for Roadmap to Riches info. Bang I was in position 3 on page 1 overnight.

My adsense revenue increased partly because of the increase in visitors but mostly because the searcher couldn't find what they were looking for. People who found me using "ROADMAP TO RICHES +FORUM" quickly found out that I wasn't a forum but my adsense ads were full of Roadmap to Riches ads that they clicked on hoping to find what they were looking for in the first place. The fact that I had removed the stuffed keyword text by the time they found my site would have left them baffled as to why Google would index me for their particular search as none of the keywords remained on my pages.

This is black hatting. I only did it to show you how black hatters can manipulate Google and make money in the process. Before you try this let me warn you about a few things.

Google can usually tell when a site is stuffed with keywords and will penalize you for it. If you use a keyword more than 3 0r 4 times for every 100 words of text then you are seen as stuffing.

Normally I would never do something like this on a white hat blog like this. I do this to niche sites all the time. If my site is about Black Labrador Dogs and I see that cocker spaniels are suddenly getting lots of searches I will stuff my Black Lab page full of cocker spaniel keywords ( surrounded by tons of other text ), wait until google indexes me and then delete all the spaniel references except the Title and a few well placed keywords. Along come some visitors who can't find what they were looking for who then click the adsense ads which are showing cocker spaniel ads and voila - instant money.

Note: Your post title is the single biggest determining factor in what ads google places on your site. If it can't get a good idea of what your post is really about then it will use the keywords in your title. This is why you have different ads on different pages of the same blog. The ads are not blog specific - they are page specific.

To get the cocker spaniel ads I just call the post "Cocker Spaniels" and then proceed to talk about Black Labs for the rest of the post except to throw the Cocker Spaniel keyword into the first paragraph and the last sentence of the post. I also make sure not to use any other defining keywords more than once or twice. I don't want google to know what the page is about so that they give me ads based on my title.

I am not saying that the post is unreadable - it is - I never use content generated by machines. If a snooping Google employee was to read my post they would see a perfectly fine post about why I like Black Labs more than I like Cocker Spaniels. I just happened to optimize the post for Cocker Spaniels when I should have used Black Labs more in my keyword selection. A reader would not see a spam post, just a post that they thought was going to talk about Cocker Spaniels and does a little but not enough to satisfy their interest... wait look, this adsense ad might just be the ticket.

And that is how black hatting is done tactfully.